Pegasus Image Design

Diana holds a B.A. degree in Mass Communication
from UNC-Asheville, graduating with a 3.76 GPA and
distinction in her class. She started her career as an
Innkeeper in Bed & Breakfasts in Santa Barbara, CA
for 10 years, and then focused on Office Management
and Human Resources. She lived in the Asheville, NC
area for 10 years and has recently relocated to
Raleigh, NC.

Diana formed Pegasus Image Design in 2008 as the
result of a life-long dream of owning her own
business. Her creativity, knowledge, past training and
strong work ethic all work together to provide the best
possible marketing and sales plans for small
businesses- yielding quick results. She finds it most
rewarding being an intrigal part of the team. Her
overall goal is to help clients realize their own goals
and dreams.

Besides design, Diana is passionate about writing.
She wrote a weekly column called "Shop Talk" for the
Asheville Citizen-Times- a column that branched out
for her previous column "Smart Home Lifestyle" which
ran for over three years. And she is currently working
on a novel. She is also a passionate foodie, spending
much of her free time cooking and creating recipes
and food products. And enjoys staying active with
yoga.

This was by far one of our funnest projects yet!
Melissa is an incredible photographer who came
up with a great concept- Model for a Day.

Since teens are her target audience, we needed
something cool, and something that would also
appeal to parents too- promoting building self
esteem and confidence for their child.

We chose a mini-menu because it wouldn't take
up much counter space at local businesses, and
it could easily fit in a purse, or even a back
pocket. Plus, it is just plain fun! We used bright
colors, heart details and an appealing block style
layout to compliment the logo she currently had.

"To Be, Rather than to Seem." We love this motto, not to mention that it is the NC State motto. All too often Advertising
companies get caught up in the "sex sells" and "if it bleeds it leads" of it all.

We choose to keep it real, take the high road- the more enlightened path. We believe that if you really know your target
audience, you can find the common ground that really appeals to them…blending real passions and common needs to reach
that common goal. It’s about a targeted image- an educated approach. It’s something that you sell or provide because they
have a need. And more importantly, something clients can be proud to support for years to come- not just as the trends change.

Perhaps the most effective thing in business…and in life, is to make it simple and keep it real.
And don’t forget to add some passion.